Paradigm HealthcareBranding, Web Design, UI
Who is Paradigm
As the landscape of Medicaid reimbursement continues to change it was important for Paradigm to reconnect with their core values again and to reinsure both clients and staff that they will continue to be a leader and innovator in the field.
My Role
The brand was brought to life through a family of colors, typographic rules and division logos. Part of the new brand was the updated website and applications. Working closely with team we defined the user experience for both the company website and client applications. Each piece was designed to match the brand promise of simple and effective.
Mark
“After fifteen years our brand needed help and Studio MPLS was there for us. Our rebrand was spot on. What impressed me the most about Dan and his team was their process and presentation. They took on our challenge with enthusiasm and thoughtfulness. We learned a lot about ourselves along the way, and our new brand has reinvigorated our company.”
- Constance Laflamme CEO
