The Challenge
It was important while leading the charge of redesigning TripIt to take them to the modern era. Updating everything from emails to landing pages and helping to define the identity with the new parent company was all part of the overall design process.
My Role
Part of the new brand was the updated website and applications. Working closely with team we defined the user experience for both the company website and client applications. Each piece was designed to match the brand promise of simple and effective.
Market UI
ExpenseIt is the newest app in the TripIt family. It is the time-saving and expense app in the family of Travel apps. We needed to create multiple touch points for the release of the app including the website, app icons and email campaigns.