What is Flonomics?
Flonomics is the future of retail performance from consumer entry to checkout. They believe that businesses should be as smart as the people who run them and that analytics should be more than abstract numbers. They should be actionable insights that benefit every business that uses them.
My Role
As Flonomics grew it was important to truly establish how they were communicating to customers. Working with Aaron Wiggan we spent time with the team at Flonomics to help them mold their ideas and define their brand. We worked closely to not only build out their brand architecture but to give them tools to continue to grow.
Primary Mark
Colors
Mobile App
Web Application
As part of the rebrand effort it was important to connect with the core values and attributes of Flonomics. I set out to create a visual identity that would both be confident and flexible. From the logo to packaging it was about building a clean and simple language. The new brand has multiple visual elements that can be broken up or used together to create a consistent a strong identity.
Collateral
